The Greatest Movie Ever Sold

In class this week we watched a documentary called "The Greatest Movie Ever Sold." The movie is about a man who is desperately trying to sell a movie to as many companies as he possibly can, while simultaneously maintaining creative control. From the beginning I didn’t really grasp the concept of the movie and throughout I frequently forgot the fact that I was watching a movie. It felt much more like a random YouTube video that would pop-up in my suggestion section. Having been a communications major during my undergraduate studies I have not been exposed to much of the business side of the CBL program and it is interesting to see how business and communications are similar but different.

I very much enjoyed watching the thought process companies go through to roll out ad campaigns. For example, the movie posed the question “Does an Iron Man ad from Burger King really make people want to see the new Iron Man movie or eat at Burger King?” That is something I have always wondered, what effect do the ads we see have on the decisions we make? I would like to say that the ads I see don’t have much, if any bearing on the decisions I make, but maybe that’s because I’ve been exposed to ads all my life and are accustomed to the effect it has on me. Another thing I found interesting was the main character’s relentlessness. He reached out to countless companies, made personalized presentations and visuals for each and heard countless no’s along the way. He didn’t allow the fear of the word no deter him. He continued every day trying to reach his goal and eventually he did just that and that is admirable to me. Another thing I mentioned that stood out to me was his personalized visuals and presentations. I am sure those took a good amount of thought, time, and effort yet he always put int the work no matter if he was going to hear a yes or no. He was determined to do everything he could on his end to get the sponsorship he so desired, and if the company said no, he ensured it would not be because of a bad presentation or a lack of effort on his part.